In a serie called « Brand Aesthetics » specifically developed for Michel Gutsatz’s website Brandwatch (http://michelgutsatz.typepad.com/brandwatch_english/brand-aesthetics-by-gerald-mazzalovo/)

• Le terminus de la mode. Septembre 2008
• La veste incombustible. Decembre 2008
• Le strass ou “bling me”. January 2009
• Des chevrons moins sauvage. March 2009