BOOKS
  • Brand Aesthetics

    The New Competitive Front in Brand Management
    Franco Angeli 2011, Palgrave Macmillan 2012

    Brand Aesthetics
    Brand Aesthetic - IT

    Review by Kirk Hazlett, (2014) in “Brand Aesthetics”, Journal of Product & Brand Management, Vol. 23 Iss: 2, pp.144
    Quote: « Brand Aesthetics by Gerald Mazzalovo is not for the faint-of-heart or casual reader...”

  • Luxury Brand Management

    translated in 5 languages including Chinese and Korean.
    Third edition by Dunod in February 2015
    Second edition by Palgrave MacMillan in 2012 and by Truth and Wisdom Press, Shanghai Century Publishing Co., Ltd. in 2015

  • Pro Logo: Brands as a Factor of Progress

    translated into 5 languages

  • Corporate Finance

    Egon 1992 and EGEA 1998 second edition

  • Corporate Treasury

    Ipsoa 1989

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  • Cambodge au Cœur: Regard de Coopérant

    Valsera 2007

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