I am a brand specialist.

My expertise was built through years of top management experience with renowned luxury brands such as Ferragamo, Loewe, Bally, Clergerie, and Jim Thompson in Europe, America, and Asia.

Action-feeding conceptualization, I conduct research and teach on brands' nature, their role in society, and their intricate strategic and operational functioning.

I have published three books on brands and numerous academic articles. I teach (or have taught) at Sasin School of Management (Bangkok), ESSEC, Université Paris-Dauphine, Lyon 2, ISC Paris, Instituto de Empresa, Istituto Europeo di Design, Jiao Tong University, etc.

I am consulting in strategies, brands management and in the education field. Based on the belief that brands are complex systems of production of meaning, my methodological approach makes an intensive use of semiotics.