CONFERENCES

  • SEMIOTICS CONSIDERATIONS ON EXOTICISM

    December 12th , 2022 at the Instituto Universitario de Investigacion Ortega-Maranon in Madrid
    2nd presentation and discussion of the progress of my research on Exoticism to the members of the Group of Cultural Semiotics Studies in Madrid (GESC) and their students

  • EXOTICISM & CONSUMPTION
    AESTHETICS AND ETHICS OF THE DIVERSE

    December 15th, 2021 at the Universidad Carlos Tercero in Madrid
    1st presentation and discussion of the state of my research on Exoticism to the members of GESC and their students



  • Presentation and discussion with Professor Jorge Lozano, Chair of Theory of Información at Universidad Complutense de Madrid and Director of GESC (Grupo de Estudios de Semiótica de la Cultura) on Semiotic of luxury. December 22nd, 2020.

  • Conference on “Building An Asian Luxury Brand: The case of Jim Thompson” at Mahidol University. Bangkok
    November 24th 2018
  • The 7th Prestige Brand Forum organized by CEIBS in Shanghai on May 30th 2015: “Tradition and Modernity Revisited”.
    Paper presented: “Prerequisites for Bestsellers”. http://www.ceibs.edu/media/archive/133438.shtml
  • 10th Global Brand Conference. University of Turku (Finland) April 27th to 29th 2015. Presentation of the paper “Resolving Tensions among Creative Departments through Brand Identity Definition: The Case of Pininfarina”
  • Conference on “The Chinese Luxury Consumer” University of Strathclyde. Milan June 2014
  • 9th Global Brand Conference. University of Hertfordshire (Hatfield, UK) April 2014
    Presentation of the paper “The use of Simulacrum in Building Brand Myths”
  • Conference on “Brand Authenticity”. Annual Seminar on Luxury organized by The Belgian Luxury Circle.
    Brussels February 2014.
  • Seminario 2013 sobre la trasparencia. Fundación Ortega y Gasset. Madrid July 2013
    Presentation: “Deus ex Opacitate: L’administrateur de système”
  • Conference « rand Authenticity » for Kalaidos University of Applied Sciences in Zurich. June 2013
    Full organization of the conference (theme, participants, marketing material...)
    Presentation on “External and internal sources of brand Authenticity”
  • Conference “Building Chinese luxury brands”. May 2013
    Organized by Euromed in Shanghai and Forbes China.
    Presentation on “New business models for emerging China Luxury Brands”
  • 8th Global Brand Conference. Catholic University of Portugal (Porto) April 2013 Presentation of a paper written with Denis Darpy “Preferences for curved lines vs. straight and angular lines in object design”
  • Conference on “Luxury Brands and China”. University of Strathclyde. Venice November 2012
  • Fundación Mapfre. Exposición “Yves Saint Laurent: Alta costura, alta cultura”. Madrid, October 2011
    Conference on ”Yves Saint Laurent: Questions de style”. Text on www.ec-aiss.it. Video on www.mapfre.com/fundacion/es/.
  • Congreso de Semiótica Cultural. Madrid November 17 – 19th 2010
    Universidad Complutense de Madrid. Facultad de las sciencias de la Informacion
    Paper and conference on “The notion of luxury”
  • Conference “6th Thought Leaders International Conference in Brand Management” at Università della Svizzera Italiana (Lugano) April 18th to 20th, 2010
    Paper presented: “Brand Aesthetics: A new approach to Brand Management”
  • Séminaire Intersémiotique de Paris (Paris IV-Sorbonne &IUF) Décembre 2009
    Presentation of "La ligne Serpentine" jointly with Denis bertrand who presented "Sémiotique de la ligne"
    ESADE Business School Madrid. April 2009
    Conference on “Success Stories in Luxury”
  • Conference on “Brands and Arts: ... a two way street”
    Colegio oficial de arquitectos de Malaga. Novembre 2007
  • Conference on « Bricolage and signification. Jean- Marie Floch: analytic practices and theoretical perspectives”
    Università degli studi di Urbino (ITALY) July 2007
    “Applications of Jean-Marie Floch’s semiotics to brand management”
    Article « La sémiotique de Jean-Marie Floch et la gestion des marques », available on line at www.ec-aiss.it
    Article published in the academic journal FICTIONS: Studi sulla Narratività » VII 2008
  • Conference ”Etica y estetica de marca” ISEM (Instituto Superior de Empresa y Moda) (Madrid) January 2006
  • Conference « Failures in Strategic Brand Management » Brand Logic Symposium 2003. Innsbrück. Mai 2003
  • Museum of Sarreguemines (France). March 2003
    Symposium : Âme et Art des feux Rakou. Subject: “Is Raku a brand?”
  • IESE (University of Navarra). Barcelone. October 2002
    5th Industry meeting on prestige brands : The prestige goods sector in a restructuration process
    Subject: “Brands and globalization”
  • Les Echos. Paris. June 2002
    8th yearly conference of luxury professionals: Managing changes in time of crisis. Subject: “What profile for the leaders?”
  • World Federation Of Advertisers. Tokyo. October 2001
    48th World congress : Ad-mission to the New Century. Subject: « Brand Identity Management over time and space »
  • Les Echos. Paris. March 2000
    7th yearly conference of luxury professionals: Creation, concentration, and the Internet. Subject: “How to relaunch a brand: the Bally case”
  • IESE (University of Navarra). Barcelona. April 2000
    3rd Industry meeting on prestige brands : Design and prestige : a luxury differentiation. Subject: «Relaunching luxury brands »
  • IESE (University of Navarra). Barcelona. November 2000
    10th colloquium on business and economic ethics. Subject: “Ethics and quality”