Books
Luxury Brand Management
In Digital and Sustainable Times
4th edition
Truth & Wisdom Press. Shanghai
Century Publishing Co., Ltd.
2022, in Chinese
Franco Angli
2021, in Italian
Dunod
2021, in French
John Wiley & Sons
2020, in English
2nd Edition
2010, in Korean
Brand Aesthetics
The New Competitive Front in Brand Management
Franco Angeli 2011, Palgrave Macmillan 2012
Review by Kirk Hazlett, (2014) in “Brand Aesthetics”, Journal of Product & Brand Management, Vol. 23 Iss: 2, pp.144
Quote: « Brand Aesthetics by Gerald Mazzalovo is not for the faint-of-heart or casual reader...”
Pro Logo: Brands as a Factor of Progress
translated into 5 languages
Corporate Finance
Egon 1992 and EGEA 1998 second edition
Brand Aesthetics
The New Competitive Front in Brand Management
Franco Angeli 2011, Palgrave Macmillan 2012
Cambodge au Cœur: Regard de Coopérant
Valsera 2007
