PAST TEACHING
  • Instituto de Empresa (Madrid) – 2007-2017
    Course on “Luxury Brand Management” for the “Programa Superior de Dirección y Gestión Estratégica Del Universo del Lujo”
  • Université Paris-Dauphine
    • Course on “Investing in Chinese Brands” . Executive Master in Luxury brands. 2014
    • Course on “the Leather Goods Industry”. MBA Luxury Oct-Dec. 2013
    • Seminar on « Luxury: general considerations and managing tools » March 2009, 2011
  • Jiao Tong University. Shanghai.. EMBA Luxury jointly with Université Paris-Dauphine. May 2013 Course on “The Future of Luxury”
  • ISC Paris. October – 2010-2016
    Brand management course to MBA programs and Management of Creative industries programs
  • Université Lumière Lyon 2. Master 2 Communication et Stratégie de marques. 2011, 2012
    Brand Management Course
  • Universidad Pompeu Fabra. Barcelona. 2010-2012
    Course on “Brand Identity: A fundamental Brand Management Tool”
  • Business School Lausanne. Year 2010-2011
    Marketing courses to the MBA and EMBA classes
  • Istituto Europeo di Design (Milan). 2006-2009
    Seminar on “Brands Aesthetics Management”
  • Università di Palermo Facoltà di Architettura, Dipartimento di Design. May 2008
    2 days seminar on « The line of beauty:  … from Mycene to Coca-Cola »
  • IULM Milano November 2007
    Course on “semiotic tools: actual applications to brand management”
  • Università delle scienze di communicazione. Siena. July 2005 and June 2006
    Courses on:
    • “The use of red in contemporary communication”
    • “The use of Hogarth’s line of beauty in contemporary communication”
  • Ecole Supérieure de Commerce de Rouen July 2005
    Course on: “Brands ethics and aesthetics”